Month: June 2011
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InfiniteTraffic hires new Director of Affiliate Relations!
InfiniteTraffic hires new Director of Affiliate Relations!
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Upshot Wins Work for Subway
UPSHOT: has been named the merchandising and promotion agency of record for Subway Restaurants.
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Agencies
AZ School District Uses Social, Mail to Attract Young Parents
The Chandler Unified School District in Arizona is using a mix of social media and traditional direct mail to attract young parents to the public education system.
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Agencies
AZ School District Uses Social, Mail to Attract Young Parents
The Chandler Unified School District in Arizona is using a mix of social media and traditional direct mail to attract young parents to the public education system.
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Agencies
Daily Giveaways, Sweepstakes Add Randomness to Local Grocer Loyalty Program
It’s a promising start. Market Street grocery chain has launched its first loyalty program that will help shoppers with gas, free products and other purchases. Shoppers began signing up for the free Smart Rewards program on June 22 at any of six locations spread around the Dallas-Fort Worth area to start earning points that can be redeemed for the rewards.
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Agencies
Consumers, Marketers Adapt to Mobile At Different Speeds: Survey
Consumers use smartphones to supplement, not supplant, other devices for shopping, and marketers’ use of mobile-enabled campaigns is lagging consumer adoption of the devices, according to a survey from Google and the Mobile Marketing Association.
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Email
Facebook Helps Beacon Hotel Book Email Sign-Ups
Miami’s Beacon Hotel is using Facebook to encourage fans and previous guests to sign-up for its email list and take advantage of promotions for future visits.
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Email
Responsys Look Book Showcases the Best of Email Design
Email creative that is personalized, mobile-friendly and triggered to customer behavior was the common factor in the 2011 Responsys Email Design Look Book.
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Agencies
Hostess Runs Summer On-pack Promotion Around Baseball
Hostess is using a sweepstakes and the game of baseball to draw attention to some of its bakery items.
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Social
NASCAR Makes a Pit Stop at Car Town
NASCAR’s first social gaming experience makes another good case study of how to introduce an online game, ensure that game play spreads virally across social media and builds loyalty and repeat visits by rewarding players.
