Month: June 2011

• Father’s Day 2011: $11.1 Billion in Spending, Nearly a Quarter to Shop Online

  While fathers won’t receive as many gifts for Father’s Day as mothers did for Mother’s Day this year, spending for Father’s Day is expected to significantly rise in 2011, according to the National Retail Federation (NRF) and BIGresearch. The annual survey reports that nearly a quarter of Father’s Day…

• 56% of Smartphone Owners Say They Prefer Browsing Internet Over Smartphone Than Over Computer

  According to a survey from Prosper Mobile Insights, nearly 53 percent of smartphone owners said they use their smartphones for all the functions and that “it’s my life.” Nearly a third said they use their smartphone’s basic functions and some apps. More than half of respondents also said they prefer…

• Just 19% of Consumers Have Made a Purchase Through a Group-Buying Site

  A new study from Shop.org, comScore and Social Shopping Labs looked at how shoppers interact with retailers through social networks and found that retailers can use social media not only to build their brands, but to make money as well. The study also found that while a majority of consumers have…

• The Week in Review

  Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

• LeapFrog Interactive Creates Website for Bourbon Industry’s First Crowd-Sourced Experiment

  First Crowd-Sourced Experiment Buffalo Trace’s Single Oak Project – “Quest for the Perfect Bourbon”

• interclick to Present at Needham Internet & Digital Media Conference

  interclick, inc. (Nasdaq:ICLK) today announced that Michael Katz, Chief Executive Officer of the Company, will present at the 6th Annual Needham Internet
  & Digital Media Conference on Tuesday, June 7, 2011, at 2:40 p.m. Eastern Time, at the New York Palace Hotel.

• interclick Enhances Transparency and Analytics Through Deeper PointRoll Integration

  Latest Integration Provides Marketers With Transparent Site-by-Site Rich Media Metrics

• The Internet Makes Shoppers Less Impulsive, More Social

  A study from Yahoo and Universal McCann (UM) looked at the new dynamics in the path to purchase so marketers can better utilize digital media to engage shoppers. “The Long and Winding Road: Gamesmanship of Shopping” found that the growing array of online tools available to consumers have made them…

• Agencies

  Mountain Dew Loyalists Win Return of Favored Flavors

  This summer, Mountain Dew will return to store shelves some of its most loyal consumers favorite flavors. The beverages will return for a limited engagement as part of the “Back by Popular DEWmand” promotion.

• Agencies

  As the Competition Heats Up, Group Buying Platforms Work on Loyalty

  Now that the daily deals business has gone into overdrive, companies like Groupon, Living Social and Eversave are figuring out ways to step away from the pack by offering more attractive deals for consumers and driving loyalty for merchants.