Topic

Month: June 2011

  • Agencies

    State Farm “Cars 2” Tour Highlights Firm’s Own Brand of Special Agent

    State Farm’s “Cars 2: Agents on a Mission” tour is making 25 stops in large metro markets around the country, offering life-size versions of the car stars as well as interactive games and other activities

  • Agencies

    Visa Memory Mapper Lets Users Build and Share Vacation Memories

    As the peak travel season gets underway, Visa is working to show that it should be traveler’s preferred payment method. Visa has introduced a new tool on its Facebook page called Memory Mapper, the free app uses Google Maps satellite technology and cardholders’ own photos, videos, captions and selected music to produce a unique, visual keepsake of their travels. The promotion calls for users to, not only use the tool to create a keepsakes for themselves, but to spread word about the tool virally by sharing the keepsake with family and friends.

  • Agencies

    Bud Casts Huge Net Across Social in Latest “Bud United” Casting Call

    It was about a year ago when the opening games of the World Cup kicked off in Johannesburg, South Africa, and seven-time “Official Beer,” Budweiser, debuted a global marketing campaign of unprecedented scale called “Bud United: Bud House.” The promotion drew 4,000 applications from people who hoped to live, eat and sleep the World Cup as Bud filmed their lives and produced a number of shows for its YouTube channel. Now a similar casting call can be heard pinging around the world for Bud’s latest iteration of “Bud United” called “The Big Time.” This time, the brand is offering fans unprecedented access to live their dreams in very active ways through Bud’s sponsorships of its various entertainment, lifestyle and sports properties.

  • Chief Marketer Listline June 6

    Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

  • Agencies

    Automated Data Systems: Why the Human Touch and Quality Control Matter

    Faced with tighter schedules, more information than ever to manage and greater expectations from upper management, many marketers are turning to automated data-marketing systems.

  • Agencies

    Broker Roundtable: Targeting Diverse Ethnic Segments

    Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: As the U.S. gets more ethnically diverse, what are some tips to help marketers target various demographic segments?

  • June/July 2011

    Groupon’s stat sheet is pretty impressive. Two and a half years after its November 2008 launch, Groupon now numbers more than 70 million subscribers worldwide and has sold more than 46.6 million coupons, amounting to savings of $1.9 billion for its users

  • HSN Adds Game Arcade to Site to Boost Engagement

    HSN.com adds a game portal to build visitor engagement into the ecommerce site

  • interclick Enhances Transparency and Analytics Through Deeper PointRoll Integration

    Latest Integration Provides Marketers With Transparent Site-by-Site Rich Media Metrics

  • The Internet Makes Shoppers Less Impulsive, More Social

    A study from Yahoo and Universal McCann (UM) looked at the new dynamics in the path to purchase so marketers can better utilize digital media to engage shoppers. “The Long and Winding Road: Gamesmanship of Shopping” found that the growing array of online tools available to consumers have made them…