Marketers Get Social Media, But They’re Cautious: Poll
The buzz about social media's value is taking root. Based on two polls hosted by Dukky, a direct mail/new media advertising firm, marketers get it… they just ain't spending on it.
The buzz about social media's value is taking root. Based on two polls hosted by Dukky, a direct mail/new media advertising firm, marketers get it… they just ain't spending on it.
Zuberance, a word of mouth marketing company, has appointed consumer Internet veteran Dave Goulden as VP of product.
ValueClick, Inc. has launched Moms Media, a vertical online advertising network with a potential reach of 17.6 million unique visitors per month.
Social Network Facebook has reached an agreement in a class-action lawsuit. According to the terms of the settlement, the company has 60 days from the preliminary approval date to turn its Beacon service off.
A recent fundraising effort from The American Indian Relief Council offers a case history of an 18-year-old student
This week’s Advertising Week discussions will inevitably turn to how Web publishers can do a better job of helping marketers match their online media spend with overall consumer behavior
Consumers are being more value-conscious in their spending and marketers need to do the same. One option to consider is transpromotional mailings.
Bulbs.com has named Bryan Trainor VP of marketing.
Redcats USA, a multi-channel, web-driven home shopping firm, has named Brad Wolansky CEO of its The Golf Warehouse unit.
Database marketing agency Merkle has formed a new business called LogicLab.