Special Report: take your e-mail back to school
In this special report, Ken Magill goes back to the basics and explores the bottom-line boosting tactics and techniques every e-mail marketer should implement. Sponsored by ReturnPath
Meet the Broker: Chaim Lazar
Today we meet Chaim Lazar, president of Net 60 LLC, a list brokerage and management firm he founded in 2004.
McDonald’s Gives Rail Riders Coupons and a Free Ride
Some local McDonald’s franchisees are making friends with computers in busy cities by giving them free rail tickets and coupons for its burgers
Cereal Hangs on to Top Coupon Ranking
Cereal, an increasingly expense staple for many families, has retained the No. 1 spot on the Top Ten list of the most popular online coupon categories printed in August, according to Coupons.com
P&I Postscripts
CHOICE HOTELS INTERNATIONAL: has named Edward J. Valle chief marketing strategist
Media Horizons Launches New Transactional Database
Media Horizons Management has bowed EnVision, a consumer database which combines multi-channel transactional information with demographic and lifestyle data.
Dynamic Response Group Retains Investment Banker
Dynamic Response Group, Inc. has entered into an investment banking agreement with Gemstone Securities LLC.
CDC To Take Stake In Chinese Marketing Technology Firm
CDC Software Corp. will acquire a majority stake in Hejia Software Technology Co. Ltd. of Beijing.
Dish Network Dealers Will Pay $1.26 Million in FTC Settlement
Two marketers that solicited on behalf of Dish Network will pay a total of $1.26 million in civil penalties for violating the Federal Trade Commission
DQ Crowdsources the 25th Blizzard Birthday
Frozen treat retailer Dairy Queen reached out to its loyalists in selecting the design for a new logo that will roll out next year, celebrating the 25th anniversary of the invention of its iconic Blizzard dessert
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