Month: September 2009
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Special Report: take your e-mail back to school
In this special report, Ken Magill goes back to
the basics and explores the bottom-line boosting
tactics and techniques every e-mail marketer
should implement. Sponsored by ReturnPath -
Agencies
Meet the Broker: Chaim Lazar
Today we meet Chaim Lazar, president of Net 60 LLC, a list brokerage and management firm he founded in 2004.
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Agencies
McDonald’s Gives Rail Riders Coupons and a Free Ride
Some local McDonald’s franchisees are making friends with computers in busy cities by giving them free rail tickets and coupons for its burgers
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Agencies
Cereal Hangs on to Top Coupon Ranking
Cereal, an increasingly expense staple for many families, has retained the No. 1 spot on the Top Ten list of the most popular online coupon categories printed in August, according to Coupons.com
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Agencies
P&I Postscripts
CHOICE HOTELS INTERNATIONAL: has named Edward J. Valle chief marketing strategist
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Media Horizons Launches New Transactional Database
Media Horizons Management has bowed EnVision, a consumer database which combines multi-channel transactional information with demographic and lifestyle data.
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Dynamic Response Group Retains Investment Banker
Dynamic Response Group, Inc. has entered into an investment banking agreement with Gemstone Securities LLC.
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CDC To Take Stake In Chinese Marketing Technology Firm
CDC Software Corp. will acquire a majority stake in Hejia Software Technology Co. Ltd. of Beijing.
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Agencies
Dish Network Dealers Will Pay $1.26 Million in FTC Settlement
Two marketers that solicited on behalf of Dish Network will pay a total of $1.26 million in civil penalties for violating the Federal Trade Commission
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Agencies
DQ Crowdsources the 25th Blizzard Birthday
Frozen treat retailer Dairy Queen reached out to its loyalists in selecting the design for a new logo that will roll out next year, celebrating the 25th anniversary of the invention of its iconic Blizzard dessert