Humans Still Wanted in Online Shopping Experiences
Though “human” is not typically a word associated with online purchases, a recent survey conducted by Harris Interactive for IMshopping seems to indicate that maybe it should be.
Brown-Forman Hires a New CMO
Brown-Forman, the marketer of Jack Daniel’s and Southern Comfort, has hired John Kristin “Kris” Sirchio as its chief marketing officer. The post takes effect Nov. 16
Ramesh Lakshmi-Ratan to Leave DMA COO Post
Ramesh A. Lakshmi-Ratan, the Direct Marketing Association
GSI Commerce Acquires Pepperjam
GSI Commerce Inc., an online marketing services firm, has acquired Pepperjam, an affiliate marketing network and interactive marketing agency.
Jos. A. Bank Income Surges 41%
Jos. A. Bank Clothiers Inc. posted net income of $12.5 million for the second quarter, a 41% surge over net income of $8.9 million in the prior year.
Blyth Reports $15.6 Million Loss in Quarter
Blyth Inc., a direct marketer of home fragrance products, posted a net loss of $15.6 million for the second quarter, compared to net income of $3 million for the prior year.
EDiets.com Taps Karlin and Pimsler for DRTV Effort
EDiets.com Inc., a provider of online weight loss services, has chosen Karlin and Pimsler for direct response television advertising for its meal delivery service.
Meet the Broker: Kerry Tranfa
Today we meet Kerry Tranfa, sales consultant/broker at Infocus Lists in Warrenton, VA where she
Listline e-Newsletter 9/2
Infocus Lists has taken over management of this file which names 14,260 medical professionals. The file was previously managed in-house
Paid-Content Wars Heat Up
As the Pittsburgh Post Gazette becomes the latest newspaper to delve into charging for online content, the Newport Daily News is reporting that its much-criticized move to bolster print by charging online readers higher fees is working.
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