EDiets.com Taps Karlin and Pimsler for DRTV Effort

EDiets.com Inc., a provider of online weight loss services, has chosen Karlin and Pimsler for direct response television advertising for its meal delivery service.

The budget was not disclosed.

The firm will began running a direct response television campaign, nationwide in mid September, incorporating a two minute, 60- second and 30- second spot.