Sears Offers Discounts on Panasonic Tour
Sears and Panasonic have joined forces for a mobile tour that showcases high-definition home entertainment and gaming systems at stops at professional and college football stadiums
News Briefs
KMART AND NICKELODEON/VIACOM CONSUMER PRODUCTS: have launched“Dora Loves Puppy,” an exclusive apparel, toy and specialty goods line designed around top-rated preschool series
Stephen Whyte Named Acxiom’s CEO for Europe
Stephen Whyte has joined has joined Acxiom Corp. as CEO for Europe.
Cheil Worldwide Names Ian Baer A Chief Strategy Officer
Cheil USA Inc has tapped Ian Baer to serve as chief strategy officer of its North American Regional Headquarters.
Holland America Launches Loyalty Program
Cruise firm Holland America Line has rolling out the Mariner Society Rewards Program, a new loyalty scheme.
Coldwater Creek Chairman Takes President And CEO Duties
Coldwater Creek co-founder and chairman Dennis Pence has assumed the duties of president and CEO, effective immediately, replacing Daniel Griesemer.
Mail Stream: September 15
Women
Negotiations and Understanding List Rental Revenue
Today, many direct mailers see the base price on a data card more as a guideline than as sticker price. A recent study indicated that
New Multichannel Effort Supports J.C. Penney’s Latest Women’s Brand
J. C. Penney Company, Inc. has launched she said, a contemporary career sportswear brand catering to the female professional. The private-label brand will be touted through the company
World Color Press Names Interim CFO
World Color Press Inc. has named Andrew P. Hines as interim CFO.
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