Month: February 2009
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E-Mail Boosts Financial Brand Loyalty: Epsilon
Financial services companies who send customers permission-based e-mail establish credibility and brand loyalty, according to a survey from Epsilon.
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Listline e-Newsletter 2/20
Macromark Inc. has been appointed list manager for Rivercrest Publishing. A total of 73,701 buyers of books, audiotapes, videos and
CDs are listed. -
Agencies
Lack of Ability to Content Share Hurt Bud.TV
Bud.TV may have gone to its place in the cyberspace history books, but the lessons learned have not escaped Anheuser-Busch.
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HBO Stages Races to Support U.S. Troops
HBO is staging a series of foot races to raise money for veterans of the Iraq War as it debuts an original movie this weekend, “Taking Chance,” about the journey of one soldier’s body to its final resting place.
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Bending Things Beckham’s Way: The Pro Shop Blog
“Bend it Like Beckham,” the movie title derived from that English striker’s special gift for curling free kicks into the back of goal nets, takes on a whole new meaning as his brief Major League Soccer career appears to be ending.
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Agencies
Reese’s Instant-Win Prizes Add up to $2.5 Million in Cash
The Hershey Co. is launching an on-pack, instant-win promotion around its Reese’s brand, which offers $2.5 million in cash prizes.
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News Brief
NEXCEN FRANCHISE MANAGEMENT: said it will combine Pretzelmaker and Pretzel Time, its two mall-based pretzel stores, into one business in April
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Agencies
Transcontinental Axes 1500 Jobs in North America
Transcontinental has cut 500 jobs throughout the U.S., Canada and Mexico, thanks to what the company termed the rapid deterioration of the economy.
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CVS Settles Data Breach Cases, Pays $2.25 MM Fine
CVS Caremark has agreed to settle Federal Trade Commission charges that it failed to take reasonable and appropriate security measures to protect the sensitive financial and medical information of its customers and employees, in violation of federal law, according to the Federal Trade Commission.