Month: February 2009
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Predict Customer Behavior and Engage High Potential Customers
A shift to customer-centric, as opposed to product-centric, analytics will do more than reorient ones business practices: It can also help organizations identify and engage their highest-value customers.
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Take Belt-Tightening Up A Notch
Retailers can make the best of tough times by understanding customers better. Precima
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Listline e-Newsletter 2/25
F1 Marketing Group Inc. has appointed Estee Marketing Marketing Group Inc. to manage its Speedgear customer file; blow-in and package insert programs, effective March 20.
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Acquisition
CBS Sweeps Offers Unique Prize: a Colon Exam
It’s not exactly “Who Wants to Get a Colonoscopy?” but CBS Cares, the public-service division of the CBS Marketing Group, is promoting colon cancer awareness with a sweepstakes that will fly one lucky winner to New York for a three-night hotel stay and a stem-to-stern screening for the disease.
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Acquisition
Del Monte Reveals New Milk-Bone Spokesdog
Del-Monte Food’s Milk-Bone has named its first spokesdog in an online contest to celebrate the brand’s 100th anniversary.
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Acquisition
Quiznos Gives Away 1 Million Sub Sandwiches
Quiznos is giving away 1 million sub sandwiches in the form of printable online coupons.
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JCPenney Launches Virtual Runway Show
JCPenney is rolling out a virtual runway to showcase some of the latest spring styles from its top designers.
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Acquisition
New Veal Campaign Offers a Year of Groceries
A new online, retail and TV campaign designed to get consumers to cook more veal at will award one winner with free groceries for a year.
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Engagement
Staples Promotional Products CEO to Retire
Roger Henry, the CEO of Staples Promotional Products, is retiring after nearly three decades with the company.