Month: February 2009
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Direct Marketing | Print
Listline
NEW LISTS SportsFanReview.com SportsFanReview.com has lists of 502,827 postal and 602,827 e-mail addresses. Fans of college and professional teams are
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Studies Show M&A Slowdown
Trying to sell your firm? Now’s not the time. That big wave of marketing mergers and acquisitions is over. Investment banking firm Petsky Prunier tracked
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Direct Marketing | Print
DirectBuy’s E-mail Program Helps Build Customer Relationships
It’s amazing what a simple series of e-mails to new registrants can accomplish. What’s even more amazing, though, is the number of marketers who don’t
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Why Direct Marketers Switch Jobs—Often
The average time spent in a direct marketing job? Just a little more than a presidential term: 4.05 years. So says Bernhart Associates Executive Search
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Data Driven ROI
The NCDM Database Excellence Award Winners
Talk about strategic brilliance: Every one of the companies featured here devised a complex, data-driven solution for a marketing problem. And they’ve
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Some Good News for Marketers
Starved for good news? Here’s some: Last month, Cornerstone Brands awarded R.R. Donnelley a $100 million contract to print its catalogs. That was the
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Data & Analytics
Four Errors Marketers Make When Measuring Performance
Want to get fired by your CEO? Measure the wrong stuff and present him or her with the results. All too many marketers are doing that these days. If you
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Direct Marketing | Print
Brand Awareness, Direct Response Were Part of Napster’s Relaunch
Napster may be an online phenomenon. But it needed every marketing tool available, from print ads to live events, when it relaunched as a legal music
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Direct Marketing | Print
Intelligent Mail Barcoding Leads List of Money-Saving Postal Technologies
With profits sinking and expenses going through the roof, mailers looking to catch a break can save money by making the most of the U.S. Postal Service’s
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Email
EmailAppenders Update
Direct’s January cover story reported that Internet Retailer was planning a lawsuit against EmailAppenders for claiming to offer its e-mail list. That