Month: February 2009
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Publishers Clearing House Launches iPhone Contest
Publishers Clearing House, the longtime subscription/sweepstakes marketer, is going high tech. It’s partnering with social media site Triviatown.com to
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A Makeover Maven Reader Writes
Thank you for The Makeover Maven. It’s such a great column. Tom Collins’ insight is refreshing and candid, something welcome and rare in today’s politically
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What Marketers and Customers Expect From Each Other
Everyone enters just about every situation with some set of expectations. Case in point: My husband and I took our kids to see Bob the Builder Live. (Yes,
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Data Driven ROI
The NCDM Database Excellence Award Winners
Talk about strategic brilliance: Every one of the companies featured here devised a complex, data-driven solution for a marketing problem. And they’ve
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Some Good News for Marketers
Starved for good news? Here’s some: Last month, Cornerstone Brands awarded R.R. Donnelley a $100 million contract to print its catalogs. That was the
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Data & Analytics
Four Errors Marketers Make When Measuring Performance
Want to get fired by your CEO? Measure the wrong stuff and present him or her with the results. All too many marketers are doing that these days. If you
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Direct Marketing | Print
Brand Awareness, Direct Response Were Part of Napster’s Relaunch
Napster may be an online phenomenon. But it needed every marketing tool available, from print ads to live events, when it relaunched as a legal music
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Direct Marketing | Print
Intelligent Mail Barcoding Leads List of Money-Saving Postal Technologies
With profits sinking and expenses going through the roof, mailers looking to catch a break can save money by making the most of the U.S. Postal Service’s
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Email
EmailAppenders Update
Direct’s January cover story reported that Internet Retailer was planning a lawsuit against EmailAppenders for claiming to offer its e-mail list. That
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Direct Marketing | Print
CyberDefender Adds Direct Response to Ad Strategy
CyberDefender Corp. has launched direct response radio and TV ads to promote its new computer optimization and security software. The Los Angeles firm’s