Month: February 2009
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Acquisition
Eight O’Clock Coffee Seeks Input on New Look
Eight O’Clock is marking its 150th anniversary with a facelift, and is asking its customers to help decide the new look.
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Engagement
Right Guard Sponsors NBA All-Star Block Party
Expanding its menu of pre-All Star Game festivities, the National Basketball Association will throw a block party with presenting sponsor Right Guard in Phoenix next week.
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Social Media Metrics Vary Based on the Community
For many marketers, metrics are a stumbling block when it comes to social media. Like snowflakes, no two communities are the same. Whether you’re using social media to connect with employees or consumers makes a big different in how you judge their success
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Drive Web Traffic By Knowing Your Audience
So you say you want to drive traffic to your site? And you want to make the most of visitors once they arrive? Then figure out where they came from
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Erik Hauser Shutters Swivel; Joins Euro RSCG
Euro RSCG 4D Impact has hired Erik Hauser in the new position of vice president, executive creative director.
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Direct Marketing | Print
Frederick’s of Hollywood Names Thomas Lynch CEO
Frederick’s of Hollywood Group Inc. has selected Thomas Lynch to serve as its CEO. Lynch had been a member of the company’s board of directors since January 2008.
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Direct Marketing | Print
Neiman Marcus Offers Preliminary January Sales
Neiman Marcus Inc. generated $223 million during January, down from $290 million in January 2008.
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Draftfcb Chicago Hires Two Creative Directors
Draftfcb Chicago has hired Doug Behm and Jon Flannery. Both will hold the title senior vice president and creative director
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Specialists Named List Broker for Heartland America
Heartland America tapped Specialists Marketing Services Inc. as its primary list brokerage representative responsible for new customer acquisition.
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News Brief
PROCTER & GAMBLE’S Head & Shoulders has teamed up with CBS Interactive to launch its new original scripted Web series called “Heckle U.”