Month: December 2008

• House Party Hires Creative Director

  House Party, a firm that hosts in-home brand events, has hired Joe Venturini as creative director and copywriter.

• Superfly to Acquire Commerce Planet Call, Data Center

  Superfly Advertising Inc. will acquire the Consumer Loyalty Group and Legacy Media LLC call and data center operations from Commerce Planet Inc. for $825,000 and 4.5 million shares of stock.

• Hasbro Drops Suit Against Scrabulous Makers

  Toy maker Hasbro has agreed to drop a lawsuit against the company that created a phenomenally successful Facebook game—one that Hasbro forced the social network to drop as being too close to its own Scrabble title

• Golden Century Seeks to Acquire IA Global

  Golden Century Wealth Investment, a Hong Kong venture capital firm, has offered to acquire IA Global Inc., an operator of call centers in the Philippines and other Asian countries, for 15 cents per share.

• Blast Radius Names Reingold Chief Creative Officer

  Blast Radius, a unit of the Wunderman Network, has named Chip Reingold global chief creative officer.

• Agencies

  Show Media Creates 3D Levi’s Taxi Ads

  Taxis all look the same to people strolling New York City streets, but a 3D Levi’s 501 image atop 400 cabs is even making unimpressionable Big Apple residents take notice

• Ready For What Happens Next?

  The brave new world needs a brave new marketer. Being a traditional CMO

• Pass-Along Referrals Pay Off

  Want proof that referral-marketing strategies are a cost-effective way to grow your e-mail file? Here are two informative numbers

• Listline e-Newsletter 12/17

  More than 200,000 e-mail newsletter subscribers at postal addresses are on file, reflecting an increase of more 97,000 names since the last update.

• Garfield Enters the MiniEgo Virtual World

  Garfield the cat has entered the virtual world, lending his likeness and stuff to the flock of MiniEgo users.