Day: October 22, 2008
-
Listline e-Newsletter 10/22
New Track Media has selected List Services Corp. to manage the Keepsake crafters (292,358 buyers) and quilting (330,000) master files, plus
three other related lists -
Agencies
Tecate Promotes Next de la Hoya Bout
Tecate Beer will run a retail promotion to reach the at-home Hispanic audience for the December Las Vegas bout between Olympic gold medalist Oscar de la Hoya and World Boxing Council lightweight champion Manny Pacquiao
-
Obama Narrowly Wins Nick Kids’ Election
The returns are in, and Barack Obama defeated John McCain by a slim margin among voters in Nickelodeon’s “Kids’ Vote” exercise in citizenship
-
Agencies
Pets Dress for Halloween in BHG Contest
Better Homes and Gardens is having some Halloween fun offering a contest that lets people dress up their pets for a chance at a new camcorder
-
Joe the Plumber Effect: Blog
Joe the Plumber in Toledo may have had his say with presidential contender Barack Obama
-
ValueClick Spins Off Two Non-Core Businesses
ValueClick Inc. has sold two of its units, and plans to focus on its core online marketing operations.
-
DMA Layoffs Include Long-Term Executives
There were four high-level employees among those laid off by the Direct Marketing Association on Monday.
Three of the four senior personnel held significant tenure, according to the DMA -
Invention Service Marketer Settles with FTC
The Federal Trade Commission has won a settlement with a marketer of so-called invention promotion services.
-
Marketers Lack Understanding of Brand Value: ANA Study
The majority of senior marketers lack an understanding of brand value, caused in part by following an archaic marketing model, a new survey has found