Month: September 2008
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Agencies
Chex Pushes Party Mix with Videos, Sweeps
General Mills is out with a marketing campaign to reinvigorate its Chex Cereal Party Mix, which includes an online sweepstakes, videos and recipes
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PROMO 2008 Industry Trends Report: Promo Lite
Promotion marketers are trimming their sails, judging by Promo’s 2008 Marketer Trends Survey.
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Agencies
NYC Street Musicians Boost Brit Rock Band Album
British rock band Oasis is getting open-air play from New York City street musicians playing tunes from its latest album in advance of its October release
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Agencies
KFC Teams with Activision for ‘Guitar Hero’ Sweeps
KFC is partnering with Activision to help promote next month’s release of the “Guitar Hero World Tour” music video game with a host of promos
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Agencies
Former Relay Exec Opens Experiential Shop
The former executive vice president at Relay Worldwide, Pete Kelly, has opened his own shop, situ8, an experiential marketing company
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Agencies
Loose Cannon: Is This A Data Ship I See Before Me?
Google announces plans to dock data repositories offshore, in ships that use wave motion as a source of energy. Separately, reports of piracy are up. What does this mean for the data industry a few years down the road? The Loose Cannon neatly sidesteps this question in this week’s column.
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Spiegel Exec O’Keefe Joins DMA
The Direct Marketing Association has hired an executive who can speak catalogers
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Agencies
Texas Wins Settlement in Senior Lead Card Case
A firm that provides names of senior citizens for insurance offers agreed last week to settle a two year-old legal action against it.
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Spanish Postal Service Taps Reva for RFID
Spain, has begun using Reva Systems
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NAI Supports Opt-In for ISP-based Behavioral Data
The Network Advertising Initiative (NAI) last week proposed an opt-in standard for data collected online through