Topic

Month: January 2007

  • Digital

    Cahall to Head AOL Search, E-commerce

    AOL has hired Ted Cahall, former executive vice president and chief operating officer of Classmates.com, to lead its platforms business unit as executive vice president.

  • Agencies

    KFC Takes a Shot at Wendy’s with Free Chicken Strips

    In a competitive swipe against Wendy’s, KFC is promoting free samples of its signature Crispy Strip today at participating restaurants.

  • Red Stripe Uncorks Jamaican Campaign

    Diageo is serving Red Stripe beer at home.

  • DraftFCB Hires Three New Execs

    DraftFCB has hired two top interactive-marketing creatives for its flagship agency and a new chief executive for its healthcare division.

  • News Brief

    MOMENTUM WORLDWIDE: has consolidated its St. Louis staff in new office space. All 270 staffers move from two separate offices into a newly constructed, 60,000 square-foot space with room to grow.

  • Digital

    Leapfrog Buys Direct Marketing Firm

    Direct marketing firm Leapfrog Online announced Friday that it has acquired Pennsylvania-based Arrowhead Direct Marketing LLC.

  • Digital

    Mobile Marketing Association Members Up 150% in 2006

    The Mobile Marketing Association says it ended 2006 with a 150% increase in membership over 2005, including 30 new member companies that joined late in the year.

  • Agencies

    Loose Cannon: Super Bowl Predictions

    Beyond the “can Colts quarterback Peyton Manning win the big one” theme, Super Bowl XLI viewers within the advertising community will be following a different storyline: Hot on the heels of Advertising Age’s naming “The Consumer” as its Agency of the Year, several advertisers will submit commercials either voted on, or in a few cases created by, consumers.

  • Agencies

    Loyalty Library: The 10-Year Customer

    Lifetime value-based decision making has captured the spotlight recently with the launch of uTango, which promises up to $1 million to couples who meet spending targets over the long term.

  • BrandAnimation: The Experience Strategy

    It seems like everyone’s thoughts on marketing are being copyrighted these days (is that because of the advent of customer-generated content and wanting to separate the pros from the nonpros?),