Diageo is serving Red Stripe beer at home.
The Jamaican beer brand, a popular import in the U.S., is getting an extra push at home through a multi-pronged campaign themed “Don’t Just Live, Live Red.”
TV, radio, outdoor and print ads that broke this month in Jamaica position Red Stripe as the longtime favorite of Jamaicans. Promotional packaging, P-O-P and merchandising support the ads.
Object 9, Baton Rouge, LA, handles the full campaign. It is the agency’s first work on Red Stripe. The shop has handled promotions and design for two other niche beer brands, Pabst Blue Ribbon and Old Milwaukee.
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