Month: January 2007
-
Agencies
Babies “R” Us Makes Amends over New Year’s Contest
Babies “R” Us will give away $120,000 in savings bonds and cash to make peace with consumers after a disqualification in its First Baby of the Year contest set off a storm of criticism from Chinese-Americans and immigration advocates.
-
P&G Debuts Site for Women
Procter & Gamble yesterday made its entrance into the world of consumer-generated digital content with the debut of a new Web site for women.
-
Agencies
State Farm Targets Parents Via Nickelodeon Deal
State Farm is teaming up with Nickelodeon in a new sponsorship deal that links the insurance carrier to one of the network’s best-loved characters.
-
Agencies
Travelocity and MasterCard Incent Travel with Big Bucks
Travelocity has partnered with MasterCard Worldwide in an exclusive promotion that gives away thousands of dollars to cardholders.
-
Digital Music Spending To Hit $2.5 Billion in 2011: Study
Despite a continued decline in compact discs sales, digital music is red-hot and is projected to rise to about $2.5 billion by 2011, according to an industry forecast by JupiterResearch.
-
News Brief
POLO RALPH LAUREN: has formed a new group called global brand concepts.
-
Test of new colors
There’s nothing here. …
-
Listline e-Newsletter 01/08/07
Macromark Inc. has been appointed list manager for the Penn Foster
School master file. Some 103,814 buyers from the last 12 months are
available. -
Digital
U.S. Ready for (Some) Mobile Marketing: Forrester
Even though almost four-fifths of consumers say they find the notion of ads on cell phones annoying, a growing number are being engaged by mobile campaigns that offer value without being unduly interruptive, according to a new report from Forrester Research.
-
Agencies
DMA Backs No-Net-Tax Bill
The Direct Marketing Association voiced support Friday for a new Senate proposal that would make permanent an existing moratorium on taxes unique to the Internet, including Web access