Procter & Gamble yesterday made its entrance into the world of consumer-generated digital content with the debut of a new Web site for women.
The site, Capessa.yahoo.com, is an online community where women can share stories or access practical tips and information relevant to their lives. Through data gleaned from the site, P&G expects to learn more about the interest and product needs of women, P&G said.
The site launched yesterday in the Yahoo Health section on Yahoo.com. Visitors must register to use the site, which also includes information on a host of topics including parenting, pregnancy, weight loss, relationships, career, healthy living and care giving.
The content is generated by women through chat capabilities, blogging, individual postings and videos. Some of the content will be selected by Capessa’s editorial team to be professionally reproduced into two-minute videos.
The site was created by P&G Productions, in conjunction with Yahoo and the Zizo Group. Capessa is derived from the Latin word “Capesso,” which means to strive to reach a place, P&G said.
“The creation of Capessa follows P&G’s mission to improve the lives of the world’s consumers in meaningful ways, every day,” said Jim Stengel, P&G, global marketing officer, in a statement. “This Web site provides women with relevant information that connects to their specific interests and adds value to their lives.”
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