Month: January 2007
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ChaCha Receives Funding, Hints at New Stage of Search
Google may be the undisputed king of search, but for some reason new search engines keep popping up. And probably for good reason. There are niches and methods of delivering information that just can’t be bottled up in a…
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Heavy.com Gets Fifth Round of Funding
Just as Google’s dominance has failed to end the spawning of more search engines, the fairytale that is YouTube has not discouraged other video sites from pursuing greatness in their own, smaller-scale forms.
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Mobile Gaming to Exceed $6 Billion
According to iSuppli Corp., the worldwide mobile gaming industry will surpass $6.1 billion in 2010. This is a far cry from the $1.8 billion the industry realized in 2005.
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U.S. Teens Like Social Networking
New numbers from the Pew Internet & American Life Project confirm the obvious: teenagers in the U.S. love their social networking sites. And, as expected, MySpace is the overwhelmingly favored site for teens when it comes…
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Digital
Panama without Tears
If you’re a search marketer, chances are you’ve just run through the last items on your post-holiday To Do list. Got those keyword bid prices down again to pre-Black Friday levels? Check. Swapped out the “free shipping” and “no-hassle return” ads for creative about gift card redemption? Done. Migrated your Yahoo! Search Marketing account to the new Panama platform? Ummm…
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Digital
Omniture Gets It Together with Applications
Web analytics is getting its act together. In fact, it’s been doing so for a while now, starting with the integration of Web data into a unified, single-view dashboard. That was soon followed by the introduction of application programming interfaces (APIs) that allowed other data handlers, from CRM programs and e-mail platforms to search marketing tools and site search, to tap into and use the Internet metrics that Web analytics could provide.
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Listline e-Newsletter 01/10/07
Edmund Scientific hired Estee Marketing Group Inc. as list manager. Its
list names 78,943 customers from the last 12 months and 133,611 from the
past 24. -
Agencies
Universal Screen Arts Acquires Bas Bleu
Universal Screen Arts Inc. has acquired Bas Bleu Inc, for an undisclosed sum.
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Digital
InsuranceOnly Acquires Direct Response Insurance Agency
InsuranceOnly, an online life insurance marketer, has acquired Direct Response Insurance Agency.