Month: January 2007
-
Agencies
USPS Eyes 2009 for Total Intelligent Mail Adoption
By 2009, the U.S. Postal Service expects to have in place one technology that can continuously track mail and give feedback to customers, USPS officials told its Board of Governors this week.
-
Agencies
Pepsi To Give Away $100,000 Diamond-Studded Soda Can
Pepsi upped the ante yesterday, adding a watch-and-win contest offering a jewel-encrusted Pepsi can and other prizes to its already lucrative National Football League Sponsorship.
-
KFC Launches Ties Snacker Freebie to American Idol Premiere
KFC is reviving its Snacker promotion with a new TV twist.
-
Former Gap Exec Takes SVP Marketing Post at Kenneth Cole
Kenneth Cole Productions has named Kyle Andrew, Gap’s former vice president of marketing, to lead its marketing and advertising initiatives.
-
Agencies
Sesame Workshop Launches Apple Program with Hannaford
Sesame Workshop and Hannaford Supermarkets are hoping to give kids a little encouragement to eat apples with the help from Grover and friends.
-
Agencies
Febreze Goes on the Road to Find a Fresh Face for a TV Spot
Febreze will hit the road Saturday, touring the country to sample its air freshener and find a new star for an upcoming TV spot.
-
Happy New Year—Though Not for Toys ‘R’ Us
In December, Toys ‘R’ Us opened its first store in mainland China with great expectations that the largest emerging consumer market in the world would rush to embrace its mascot Gregory.
-
Digital
Responding to CPC Inflation
Recent buzz in the press and blogger community indicates that costs per click (CPCs) are rising and performance falling. Putting CPC pricing trends in context helps us more thoroughly understand how growing search campaigns evolve in this dynamic market.
-
Agencies
Marketing: Investment Advisor to the Business
Marketing must become an investment advisor to the business. As that investment advisor, marketing must define the overall investment strategy—what is sold, where, and to whom
-
Agencies
Back to Print with Custom Publishing
(Promo) Here’s a hot tip for marketers who want to stay in touch with their customers: Take a page from the past and try a customized magazine. Though more costly than e-mail, it can serve as the perfect setting for promotional offers.