Month: January 2007
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Agencies
Sponsors Return for SI Kids Snow Search
Pepperidge Farm has signed a deal to be an official sponsor of a Sports Illustrated competition that searches for talented young skiers and snowboarders.
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News Brief
MATTEL, INC.: President Neil Friedman will be inducted into the International Licensing Industry Merchandisers’ Association (LIMA)
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Listline e-Newsletter 01/12/07
Rickard List Marketing has been hired to manage the Ganthead.com Project
Managers files, effective Jan. 15. Some 100,000 postal and 45,000 e-mail
addresses are available for information technology professionals. -
Agencies
Restoration Hardware Holiday Revenue Grows 22%
Restoration Hardware Inc. posted net revenue of $173.2 million for the nine weeks ended Dec. 30, a 22% gain over $142 million during the prior year.
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Digital
Tranzact Acquires the Credo Group
Tranzact, a unit of Halyard Capital, has acquired the Credo Group, an online insurance marketer, for an undisclosed sum.
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Digital
Marketers to Spend More Online in 2007: Survey
Eighty-five percent of direct marketers plan to increase their online marketing this year, according to a new Alterian survey.
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Agencies
PacificNet, Bellsystem24 Form Joint CRM Company
PacificNet Inc. and Japan-based Bellsystem24 have joined forces to set up customer relationship management consulting services in Shanghai.
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Finch to Head Think Partnership Advertising Division
Think Partnership Inc. has named Lewis Finch as president of its advertising division.
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People in the News
DDB Los Angeles has named Judy Carpenito director of direct marketing solutions. She comes from Grey Direct in Los Angeles. Before that, she worked at Doner in Baltimore and the Martin Agency in Richmond, VA.
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Agencies
USPS Eyes 2009 for Total Intelligent Mail Adoption
By 2009, the U.S. Postal Service expects to have in place one technology that can continuously track mail and give feedback to customers, USPS officials told its Board of Governors this week.