Month: January 2007
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Listen To This: Podcasting Has Powerful Marketing Potential
What are the best business applications for podcasting? That’s what E-Centric recently asked Lisa Wehr, founder and CEO of OneUpWeb.
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E-News To Go
New York Times launches new blog. The Daily Wine Blog is hosting the American Wine Blog Awards. Minnesota Public Radio’s The Current is launching a new podcast, “The Current’s Song of the Day”
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Agencies
MTV and Maybelline Launch Education Contest
MTV and Maybelline New York have launched a program that will award a $25,000 scholarship to a female student that best embodies the theme of empowerment through education.
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Agencies
Nestlé Sweeps Sends Winners to American Idol Finale
Nestlé is making things extra sweet for American Idol fans offering a chance to go to the finale this spring as part of a new sweepstakes.
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Email
Stupid Lawsuit Watch: This Nuisance Needs a Job
For what has to be one of the most ridiculous lawsuits in the history of e-mail marketing, look no further than one brought in the state of Washington against e-mail marketer Virtumundo.
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Email
Stupid Thief Watch: Most Thoughtfully Crafted Scam E-mail Ever
One of my favorite hobbies is communicating with Nigerian advance-fee 419 scammers. The reason: I like wasting as much of their time as possible. After all, as long as they
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Email
Marketers Not Integrating E-mail: Survey
E-mail marketing still apparently has a long way to go in terms of integration and analysis.
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Listline e-Newsletter 01/16/07
Ehlert Publishing has tapped Names and Addresses Inc. to manage a list
of 33,617 subscribers to American Rider. This magazine targets
motorcycle enthusiasts. -
Digital
Oodle Classifieds Serve Up Local Market Data
Online classified-ad aggregator Oodle today announces the debut of the Oodle Index, a comprehensive real-time, locally-based price gauge for many of the products it offers for sale.