* American Rider
* AutobytelDirect Auto Insurance
* Dogs for Kids Magazine
* El Salvadorians Living in the U.S.A.
* ESPN The Magazine Enhanced
* InfoUSA Standardizes List Research and Order Systems
* Michael Named President of ALEXA
* People in the News
* Classified
LISTS UNDER NEW MANAGEMENT
American Rider
Ehlert Publishing has tapped Names and Addresses Inc. to manage a list of 33,617 subscribers to American Rider. This magazine targets motorcycle enthusiasts. An average subscriber is 51 with a $91,235 income. The prior manager was 21st Century Marketing Inc.
Selections: Gender, renewals, recency, state/SCF/ZIP
Sample usage: Aerostich, Auto Parts Train, Consumers Union, Excelled Sheepskin & Leather, Help Hospitalized Veterans, New York Subs and Salad, Robb Report Magazine, All Sports Nutrition, BMW, CSAA Auto Insurance, The Falls Agency, J.C. Whitney, Ogden Publications, Thunder Mountain Customs, American Motorcycle Association, Dish Network, Hawthorne Village, Motorcyclist Magazine, Playboy, Triumph
Price: $105/M
Contact: Names and Addresses Inc., Jeff Dunn at 847-850-1012 or [email protected]
NEW LISTS
AutobytelDirect Auto Insurance
Fifteen million names are offered on the AutobytelDirect Auto Insurance list, including 3 million names from the last 12 months. Postal and e-mail addresses are available. This file is comprised of car shoppers who tend to research new insurance options and pricing. E-mail is the source.
Selections: Vehicle type/category/make/model, in market timing, state/SCF/ZIP
Price: $225/M (postal file); $275/M (e-mail file)
Contact: ICS Marketing Support Services, Kevin Harlow at 517-394-1890, ext. 116 or [email protected] and Dana Hoogmoed at 973-702-8320 or [email protected]
Dogs for Kids Magazine
The names of subscribers to Dogs for Kids Magazine are available. This new title has 17,000 active subscribers.
Selections: Hotline, gender, state/SCF/ZIP
Price: $100/M
Contact: Bow Tie List Management, Kristina Grubb at 949-855-8822, ext. 3420 or [email protected]
El Salvadorians Living in the U.S.A.
Some 182,262 names have been assembled for the El Salvadorians Living in the U.S.A. file. Direct mail surveys are the source. Demographic and lifestyle data from Equifax has been overlaid on this file.
Selections: Adult’s age, child’s age range, date/city of birth, dwelling type, gender, homeowner, household income, lifestyle, telephone numbers, presence of children, state/SCF/ZIP
Price: $95/M
Contact: AccuList USA, Mark Sherman at 954-923-5659 or [email protected]
NEW SELECTS
ESPN The Magazine Enhanced
Sports interest selections have been added to the ESPN The Magazine Enhanced list. These include baseball, basketball, football, golf, hockey tennis and a combined selection for auto/motor racing. Counts for these segments range from 31,542 to 129,036. Altogether more than 1.3 million subscribers’ names are available. The source is 70% direct mail. This file has been enhanced with Acxiom’s Infobase consumer data.
Additional selections: Hotlines, adult’s/child’s age/gender, presence/number of children, credit cards, mail order buyer, mail response, homeowner, home value, length of residence, religion, ethnicity, income, sport, lifestyle, marital status, auto class, source, state/SCF/ZIP
Sample usage: America Online, AARP, Ameritrade, Bank of America, Black Enterprise, Camp All-Star, Discover Financial Services, East Bay Running Store, FHM Magazine, Golfsmith International, Lance Armstrong Foundation, Leukemia & Lymphoma Society, Maxim Magazine, Micro Center, National Committee to Preserve Social Security, National Republican Senatorial Committee, Nike Inc., North American Affinity, Penthouse International, Rogers & Hollands Jewelers, Ski Magazine, United States Tennis Association, University of Phoenix, Veterans of Foreign Wars, Vibe Magazine
Price: $105/M
Contact: Lake Group Media Inc., Lenore Cunningham at 914-925-2460 or [email protected]
IN THE NEWS
InfoUSA Standardizes List Research and Order Systems
InfoUSA has reached an agreement with NextMark Inc. to standardize list research and order entry systems at its list brokerage and management companies.
Edith Roman Associates Inc., Walter Karl Inc., Millard Group Inc. and Rubin Response Management Inc. will each migrate to the NextMark’s system in coming months. Mokrynskidirect already uses NextMark’s system.
“The use of NextMark’s list research and order entry systems will enable better cross-selling and improved operational efficiencies across our business units,” said in a statement Vin Gupta, chairman and CEO of infoUSA.
Michael Named President of ALEXA
Michael Hayden has been appointed president of American List Exchange (ALEXA). Hayden who was formerly vice president of list brokerage at Millard Group Inc. will assume his new role in February. Bob Gaito the president and CEO at ALEXA will continue as CEO.
People in the News
Statlistics has announced several new executive appointments. Sharon Morsa and Luigi Mancini have been named account managers in the business-to-business list division. Dominica Moran has joined the consumer list management division, as an account manager. Alan Kundel and Robert Prest have both been named account managers in the e-mail list division.
CLASSIFIEDS
Classified
(www.markarch.com)
Response Driven Marketing Director
Do your talents put you in the top 1% of your peers? Then join a company that’s at the top 1% of its game. We’re Marketing Architects. And we’re changing radio. Our sole purpose is to help radio stations gain revenue and attract more listeners. And we’re the best in the world at doing it. Over the past decade, we’ve become the largest, most influential agency of our kind. If you have what it takes to join a passionate, eclectic group of entrepreneurs with a proven track record of far exceeding industry expectations, then the following opportunity could change your life.
We are looking for an expert and leader in responsive driven marketing, an individual who is extremely well versed in the strategies and mechanisms that not only generate response, but monetize each response to its full potential. Someone with an existing philosophy and track record of what works, what to test and how to test in multiple channels of response. You must demonstrate a proven track record in direct mail, telephone and print, and how you have applied it to the online world with equal success.
You must have built successful programs in continuity and/or circulation management. You bring insight ranging from front end offer development to up sell, cross sell and retention strategies. You bring an arsenal of success stories using direct mail, email, banner, website and search engine channels for both acquisition and retention efforts. Of which you can back up with metric accountability.
Because you are insatiably curious and driven, you are ahead of the curve in understanding current internet consumer trends. Your colleagues are jealous of your eye for picking copy and layout winners. People don’t understand how at the same time you thrive in the analytics of segmentation strategies, database requirements and P&L metrics.
If this describes you then we could be a match for each other. Apply right now by email. Send your resume to: [email protected]
Sr. List Buyer
Pasadena direct response agency seeks Sr. List Buyer responsible for facilitating all direct response list purchases. Candidate must have
excellent analytical and organizational skills and must understand the merge/purge process. Clearly demonstrated skills in list rate
negotiation, spreadsheet creation and analysis of results a must. Familiarity and skill with mapping software a plus. Min. 3-5 yrs direct
mail. Email resume to [email protected] or fax (626) 449-6190.
Network
