Topic

Month: January 2007

  • Digital

    A Look Back at the Next Holiday Season

    You’ve got about eight months to get your holiday 2007 search campaign in shape. Are you psyched?

    If not, no one could blame you. But it’s probably a good idea to examine some of the stats from the season just ended in order to optimize your online marketing performance next December.

  • Agencies

    Concrete Repair Firm Uses Web Product Merchandising

    Bob Kodner, CEO of a foundation repair franchising company, had an epiphany five years ago as he was sitting in traffic. The slogan “a dry crack is a happy crack” popped into his head, and he knew he had marketing gold.

    Today, The Crack Team has parlayed that slogan into a Web site selling t-shirts and other paraphernalia that accounts for over 10% of the St Louis-based company’s business.

  • Agencies

    Five New Year’s Marketing Resolutions

    So, how was your 2006? Meet your sales projections? How about profits? Did you hit your target, blow it away or

  • Digital

    Oodle Classifieds—Now with Market Efficiency!

    If you or a loved one are addicted to the classified-ad section of your local paper, you know the syndrome. Users spend a lot of time in research mode, checking listings simply to figure out what constitutes a good deal on that Mazda Miata or two-bedroom rental of their dreams. Online classified-ad aggregator Oodle has realized this and has introduced the Oodle Index, a comprehensive real-time, locally-based price gauge for some of the most popular categories of ads it offers.

  • Agencies

    Tips and Teasers

    Software for Websites has just released FormXP 2007, software that allows site builders and administrators to design and build their own custom forms.

  • Digital

    Storable Listings from eStara Plug Directory Leaks

    Call-based conversion enhancer eStara announced this week that it has launched a new Save & Send feature that will let users send online directory and classified listings or search results via text message, Skype IP voice, e-mail or fax.

  • Listline e-Newsletter 01/17/07

    Edith Roman Associates Inc. was chosen to manage 17 lists for AHC Media
    LLC. Among them are a healthcare professionals master file and the
    Bioworld master file, with 60,603 and 16,970 names, respectively.

  • Agencies

    Study Gives Insight Into Direct Mail/E-mail Consumption

    Eighty-five percent of women between the ages of 25 and 44 read “snail mail” direct marketing pieces, while 53% of women in the same age bracket who have access to e-mail read e-mail marketing messages, according to new data from the Verttis Communications Customer Focus 2007 survey.

  • Torchmark Acquires Direct Marketing Services Provider

    Torchmark Corp. has acquired Direct Marketing Advertising Distributors Inc. (DMAD) for $47 million. DMAD provides marketing services, including mailed coupon packages and publication inserts, for Globe Life and Accidental Insurance Co., a Torchmark subsidiary.

  • Email

    Goodmail Near Unveiling Proof-of-Delivery Product: Gingras

    Goodmail Systems’ plans for 2007 include a new proof-of-delivery product and a marketing push aimed at educating consumers about Certified Email, said the company’s chief executive Richard Gingras.