Month: January 2007

• Arizona Call Center Closes; 130 Axed

  Sturner and Klein, a telemarketing company that employed about 130 workers in Flagstaff, AZ, has closed its offices in the city, citing high turnover and troubles finding a stable work force, according to wire service reports.

• Agencies

  Coldwater Creek Downgrades Earlier Financial Estimates

  Coldwater Creek expects to post earnings per share for its fiscal 2006 fourth quarter, ending Feb. 3 in the range of 16 to 17 cents per share, down from earlier estimates of 26 to 27 cents per share.

• Tucker Acquires Good Neighbor Take-Ones

  Larry Tucker has acquired the 40-year-old Good Neighbor SuperMarket racks, a take-one marketer and re-named it Jane Tucker’s SuperMarket Take-Ones.

• Email

  Origin Selects Silverpop’s Transact for Messaging Campaigns

  Lead-generation firm Origin Data has selected e-mail service provider Silverpop’s new Transact e-mail product for its clients’ automated-response e-mail customer acquisition programs.

• Hanesbrands Taps MBS for Database Services

  Hanesbrands Inc. has chosen MBS to provide data warehousing, marketing automation, analytics, merge/purge processing and interactive marketing services.

• Digital

  MediaBrains to Build Online Directories for 1105 Media

  MediaBrains, a business-to-business online advertising agency, has teamed up with 1105 Media Inc to build and manage online industry directories for seven of the company’s publications

• Agencies

  New Products and Services

  In Touch Marketing Solutions: allows veterinarians to use personalized direct mail pieces and Web addresses to market their services– Creative Marketing Solutions LLC, St. Louis.

• Digital

  Case Study: Element Campaign Nothing to Crab About

  Japanese automaker Honda had a problem with its image. Its core buyer was older, but it wanted to appeal to younger drivers.

• Data & Analytics

  Preparing for the Population Pyramid Shift

  What kind of an audience will marketers be looking at in the year 2050? If you look into Andrew Zolli’s crystal ball, the population pyramid looks more like an hourglass

• Agencies

  COLLOQUY Corner: Redemption Equals Loyalty

  As we continue our monthly survey of Loyalty 101, it’s important to pause for a moment to discuss the most enjoyable aspect of loyalty program design: redemptions. After all, the privilege of redeeming for rewards is the reason your customers join your program in the first place.