January 2007 - Page 15 of 47

TheFind.com’s Color Search Raises Funds for Global Doctors

Shopping search engine TheFind.com announced that its “Color for a Cause” fund-raising promotion raised $10,000 for the Doctors Without Borders medical aid organization.

Loose Cannon: Dead-On Target Marketing

News item: The latest online scam is an email allegedly from a hired killer contracted to murder the recipient. According to the message, the killer has had second thoughts, and is willing to forego the swift completion of his appointed rounds — for a price.

Agencies

Sprint Ties with 24 Via Mobile Content

Sprint Nextel is giving fans of the show 24 a new way to experience the series via games, show-related quizzes and downloads.

Hormel Readies Umbrella Branding Campaign

Hormel Foods wants consumers to know who’s serving the salsa.

Marketing Store Hosts Critique of Consumer-Generated Ads

So, what do you think of those Super Bowl ads?
Industry tongues are wagging over the three marketers who’ll be doling out $2.6 million each to run consumer-created ads during the Super Bowl.

News Briefs

BEVERAGE CONCEPTS: and Authentic Hendrix plan to launch a beverage line carrying the exclusive rights to the Jimi Hendrix name and image.

Facebook: Tips for Engagement in Social Media

Even just a few years back, most marketers did not see the potential of social media as a marketing tool. Since then, however, marketers have taken to blogs, podcasts, and social networking Websites such as MySpace and Facebook to engage consumers online

Agencies