Omniture Inc. has acquired Instadia, a Danish Web analytics provider, for an undisclosed sum.
Under terms of the deal, Anders Jorgensen, CEO and co-founder of Instadia, will continue to help build the business for Omniture in Europe. Jesper Lindhardt, Instadia’s chief operating officer, becomes general manager, Nordics and Benelux for Omniture and Instadia’s Copenhagen office will become the hub for Omniture’s Northern European operations.
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