Month: January 2007

• Email

  People ‘Get’ Unsub Buttons Better than You Think: Return Path

  Contrary to what many marketers think, most consumers will use unsubscribe buttons when they want off a list, and when they say:

• Agencies

  Appleseeds to Acquire Blair for $173.6 Million

  Appleseed’s Topco Inc. a unit of Golden Gate Capital, will acquire Blair Corp. for $173.6 million.

• Agencies

  Knife Mailing Backfires for Unilever

  Packaged goods marketer Unilever NV/Plc sent knives to 200,000 families in the Netherlands in a direct mail campaign, which resulted in some children suffering injuries, according to wire service reports.

• Digital

  Mobile DM Growing in Finland: Survey

  Finns are increasingly using their cell phones to access the Internet and react to advertising, according to a survey by the Finnish Direct Marketing Association.

• Agencies

  Yankee Candle OK’s Acquisition

  The Yankee Candle Co. Inc. has approved Madison Dearborn Partners LLC’s $1.7 billion acquisition of the firm.

• Avisanna Taps Broadcast Response

  Avisana Corp., a marketer of massage and therapeutic relief products, has selected Broadcast Response Inc., as its agency.

• Digital

  IProspect Names Tawadros COO

  IProspect, a search engine marketing firm, has promoted John Tawadros to chief operating officer from vice president of client services and technology.

• Openfirst Names Nash VP of Business Development

  Openfirst, a direct marketing services company, has named Jim Nash vice president of business development.

• Agencies

  Upper Deck Drafts No. 23 for Basketball Card Contest

  The NBA superstar and his jersey number, 23, are the centerpiece of a continuity campaign from collectible card marketer Upper Deck.

• Agencies

  Quality, Past Experience Drives Loyalty: Roper

  Quality, not price, has become a more important factor to consumers’ brand loyalty.