June 2006 - Page 7 of 55 - Chief Marketer

P&I Postscripts

DOUBLETREE HOTELS: is offering consumers a sweet treat tied to…ALL STAR INCENTIVE MARKETING: Sturbridge, MA, has revamped its Internet-based incentives management service that…

Agencies

How to Use Key Performance Indicators

Many firms have metrics that they show to the outside world. Then there are the ones they use internally to monitor their progress. These are called Key Performance Indicators (KPIs).

Agencies

Marketers Turn to Trackable Media

Mass marketing may be growing in some quarters, but not among the executives surveyed by Epsilon. A poll of 175 marketers in the U.S. showed that 79% are cutting their mass budgets in favor of trackable media.

Agencies

B-to-B Marketers Turn to Trackable Media

Digital

Pay-per-call Breaks Out

No firm results to speak of yet about advertisers

Digital

Auto Sites Feed Some Gas to Online Marketing

The accepted wisdom in selling cars is that customers start looking for their next ride the moment they drive their current purchase off the lot. But the Internet and its research possibilities have added focus to the last eight to 12 weeks of that decision process, making that the most crucial time in which to reach the prospect and convert him or her from a digital tire-kicker to a showroom visitor. A couple of leading automotive Web retailer networks have taken this time crunch to heart and added recent features to their marketing and promotional programs that should help pull customers off their desktops and onto the lots of their dealer-members.

Digital

Answerbag’s Show and Tell

E-mail Deliverability Drops in the U.S., Gains in the E.U.: Lyris

Gross deliverability rates—the percentage of permission-based e-mail reaching recipients inboxes and bulk folders combined—at U.S. Internet service providers dropped 6% to 86% in the first quarter of 2006 compared to the fourth quarter of 2005, according to e-mail service provider Lyris Technologies.