Topic

Month: June 2006

  • Agencies

    The Age of Anxiety

    Want a free 42-inch flat screen Sony TV? Want all kinds of goodies for evaluating Dunkin’ Donuts against Krispy Kremes? How about a $1,500 Kmart Gift

  • Agencies

    Getting Through

    E-MAIL WASN’T SUPPOSED TO BE THIS COMPLICATED. With four authentication standards to understand, multiple accreditation sources to choose from and seemingly

  • Agencies

    Black or White?

    Welcome to Pick the Winner, a new semi-regular column in Direct. Take a look at the two creative packages and guess which one pulled best. Then go to

  • Agencies

    Late to the Table

    OF THE TOP 130 restaurant chains in the United States only seven, or 5%, have loyalty programs. I’ve always known it’s not a big number, says Tim Cusick,

  • Agencies

    The Honest Listmaker

    A.J. Liebling, who wrote for the New Yorker for almost 30 years, was known mostly for his articles on boxing, food, the press and World War II. But buried

  • Agencies

    DSW’s E-zine Way to Loyalty

    Shoe retailer DSW Inc. is using a monthly e-newsletter to connect with its 4.5 million active loyalty program members. In the past, we’ve done a traditional

  • Agencies

    Still Frustrating After All These Years

    WELL, THE LATEST RATE CASE is under way, and that means sometime in late spring or early summer of 2007 new postage prices will go into effect. The U.S.

  • Listline e-Newsletter 06/15/06

    An 89,352-name membership roster has become available from the National
    Peace Corps Association. This organization serves Peace Corps staff and
    volunteers with subscriptions Worldview magazine.

  • Agencies

    Pirates Brings M&M’s, Volvo On Board

    Masterfoods USA’s M&M’s brand is putting all hands on deck with an integrated marketing campaign built around one of the summer’s most anticipated films, Pirates of the Caribbean: Dead Man’s Chest. The candy company is dangling movie-branded packaging, interactive games and a sweepstakes.

  • Agencies

    AA Scrambles to Unleash Promos at NBA Finals

    When it became evident earlier this month that the two National Basketball Association teams heading for the finals were hometown favorites based in a pair of American Airlines hubs, company officials did some quick thinking. The question for the airline’s marketers was, what promotions would fly quickly to leverage a first-of-its-kind opportunity?