Month: June 2006
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Agencies
Shed No Tears for Blue Security
THE ENTIRE DIRECT MARKETING industry should stand up and applaud the mid-May demise of anti-spam concern Blue Security. And not just because the company’s
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Agencies
The Zoo Story
AFTER NEARLY TWO YEARS about as long as an Asian elephant’s gestation period Seattle’s Woodland Park Zoo is back in the mail with a 125,000-piece membership
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Agencies
Synonyms Ain’t Synonymous
Editor’s note: Herschell Gordon Lewis, Direct’s Curmudgeon-at-Large, is a copywriter renowned as an authority on the use of words. This is one of an occasional
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Agencies
A Boy Named Sue
News item: The nation’s largest class-action law firm, Milberg Weiss Bershad Hynes & Lerach, was recently charged with kicking back more than $11 million
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Agencies
Caught Up, or Just Caught?
ANYBODY ELSE AROUND HERE miss Walter Cronkite? How about Huntley and Brinkley, or Harry Reasoner? Or, for that matter, who misses the 7 o’clock network
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Agencies
Right-Time Marketing
Here’s some news from ExactTarget that may change the way you send your e-mail. A study shows the highest average open rate in 2005 was on Fridays. But
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Agencies
Getting Through
E-MAIL WASN’T SUPPOSED TO BE THIS COMPLICATED. With four authentication standards to understand, multiple accreditation sources to choose from and seemingly
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Agencies
Late to the Table
OF THE TOP 130 restaurant chains in the United States only seven, or 5%, have loyalty programs. I’ve always known it’s not a big number, says Tim Cusick,
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Agencies
Black or White?
Welcome to Pick the Winner, a new semi-regular column in Direct. Take a look at the two creative packages and guess which one pulled best. Then go to