June 2006 - Page 20 of 55 - Chief Marketer

Listline e-Newsletter 06/19/06

Dennis Publishing has begun offering e-mail lists for subscribers to its
men’s magazines Maxim and Stuff and the music magazine Blender. Maxim is
the largest file with 600,000 e-mail addresses, followed by Stuff with
200,000 e-mail addresses

Agencies

Honda Partners with House of Blues

American Honda Motor Co., Inc. has teamed up with House of Blues Entertainment, Inc., (HOB) to promote its Fit model through an auction, sweepstakes and in-club events.

Agencies

Motorola Hires Soccer’s Beckham as Brand Ambassador

Motorola has tapped international soccer star David Beckham to be the company’s global brand ambassador.

Agencies

Cinema Advertising Grows to $527 MM in 2005: Report

More and more marketers are looking at cinema advertising as a means to tout their products.

Gates Easing Out of Daily Functions at Microsoft

Microsoft Corp.’s Bill Gates will cede his day-to-day role with the software giant in two years to spend more time on the philanthropic health and education initiatives of the Bill & Melinda Gates Foundation, a company statement said last week.

Integrated Marketing Results Not High on the Happy List

Integrated marketing may be viewed as the Holy Grail for all ad efforts today, but the majority of brand managers are not happy with the outcome.

Agencies

Loose Cannon: Cads and Grads

Despite the direct marketing industry’s $2.7 trillion contribution to the United States economy, you can count the number of DMers invited to speak at college graduations on one hand – and the number of DM reporters on one finger, if that.

Because of this, another year will pass without my delivering the following graduation address to a sea of freshly scrubbed, hung-over, mortarboard-shaded faces.

News Briefs

TOYOTA MOTOR SALES USA, INC.: has signed a 10-year naming rights sponsorship agreement for…DAILY’S: ready-to-drink cocktails is out with a…SIX FLAGS: is teaming up with A&E Network under a…

Agencies

Live From Total Circulation 06: Yoga Journal Builds Sub List Online

Who said that only large magazines can build a strong online subscription business? Smaller publications can do it, too. Take the case of Yoga Journal, a niche periodical that appears seven times a year.