Month: June 2006
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Agencies
Yoga Journal’s E-Zines Help Its Print Business
How’s this for a switch? A popular magazine is using its e-mail newsletters to drive print subscriptions.
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Agencies
The Secret of E-Zine Success: Make Them Easy to Scan
A report has come out confirming what most of us know but don’t always practice: That e-mail newsletters should be easy to scan.
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Agencies
Magic Plumbing Hopes to Build Business Via Postcards
What does a local plumbing concern do when business starts to slow down and the Yellow Pages doesn’t bring in work the way it used to?
This was the problem facing Magic Plumbing, a $2 million San Francisco contractor.
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Agencies
World Travel Site Adjusts to Post 9/11 World
Travel marketer Illume redesigns their web site with an eye to post 9/11 xenophobia.
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Agencies
Deceit Isn’t the Best Way to Get Your Envelope Opened
How far can you go in order to get your envelope opened? Obviously, if you need a lawyer to parse the language you’ll be using, you’re going too far.
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Agencies
Tips and Teasers
* Nortel has unveiled several new products designed to help small and medium sized businesses, including the Business Ethernet Switch 100 Family, Business Secure Router 222, Business Access Point 120 and Business Element Manager.
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Listline e-Newsletter 06/21/06
Strategic Research Institute has four new list segments available. Among
them is a list of 13,747 engineering management professionals. -
Email
Having His Say: The Case for Trusted-Class E-mail
Everyone understands the obvious economic advantages of e-mail over physical mail. But can we really rely on e-mail?
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Live from the Licensing Show: WWE Announces Retail Deal
The World Wrestling Entertainment Company has spread its entertainment muscle into retail with a licensing deal with apparel retailer Steve & Barry’s University Sportswear. As part of the agreement, the retailer will begin carrying branded T-shirts, jackets, jeans and more in its 132 stores in over 30 states nationwide next year.
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Live from the Licensing Show: Royalties Rise 1.8%
Royalties from licensing categories in the U. S. totaled $5.95 billion in 2005, a 1.8% increase from 2004, according to a recent study by the Licensing Industry Merchandisers’ Association.