April 2006 - Page 3 of 47 - Chief Marketer

How Much is That Tank Top in the Window?

On city streets, clothing stores make great use of their front window displays to draw in shoppers. Of course, many suburban shoppers – either because of time, money or proximity – don’t have the chance to browse in a great metropolis.

Agencies

Advertisements for Illiterates

You don’t need to be a speed reader to whiz through fashion magazines

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Web Sites, By Design

Since they’re so concerned with style and looking one’s best, it would seem natural that fashion designers would have the spiffiest looking Web presences around.

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I Feel Pretty, Oh So Pretty

Learning with style. Many in the next generation of fashionistas are learning the ropes at the Fashion Institute of Technology. Over 10,300 students currently attend the Manhattan school, 84% of who are female. The most popular majors are fashion …

Listline e-Newsletter 04/27/06

Worldata has been appointed manager for the Bauer Publishing list
portfolio, effective June 1. The appointment includes a master file with
822,631 subscribers.

Agencies

Columbia Pictures Rolls Out RV BlackBerry Promo, Sweeps

Columbia Pictures is using a new tool to build excitement over its new movie—the BlackBerry.

Agencies

Lassie Fetches Dog Food Launch

Lassie is getting ready to run this summer. The heroic collie lends her name to a new dog food marketed by Classic Media, which owns rights to the classic film and TV character. The brand, Lassie Natural Way, hits supermarket shelves this month. Classic kicks off a 20-week tour in June to promote the brand, whose launch dovetails with the pending U.S. release of the film Lassie, a remake of the 1938 classic Lassie Come Home.

Agencies