Courtney Seiter (Marketing Land)
Tips on how to cultivate and engage social media followings are great, but they’re not very helpful for companies that need to start from the ground up. Marketers tasked with building brand-new Facebook, Twitter, Pinterest, Google+ and other social media communities have one simple objective: getting to a minimum critical mass. The good news is that there are a number of quick-win tactics to do just that.
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