Zain Raj Promoted to CEO Euro RSCG Discovery
Euro RSCG Worldwide has named Zain Raj as CEO of Euro RSCG Discovery, the agency network’s data analytics and customer relationship marketing company.
In his new role, Raj will expand the agency’s loyalty and CRM portfolio of services.
In a related development, Euro RSCG 4D’s Wilton, CT, office, which is a digital agency, will merge with Euro RSCG Discovery.
Raj will head operations at the agency’s three offices in Chicago, Wilton and Richmond, VA. Euro RSCG 4D will continue to exist as a separate digital and direct agency in other areas of the Euro RSCG Worldwide network.
Most recently, Raj was executive vice president and chief marketing officer of Euro RSCG Chicago, and will continue as global practice leader, retail brands for Euro RSCG Worldwide.