A new online coupon delivery system for Web sites called Concordance has been introduced by Mountain View, CA-based Coupons Inc.

The first three advertisers signed up to use it are Internet Broadcasting Systems, AllRecipes.com and Dial Corp.

The service scans host Web pages for keywords and links them to related online content for placement of contextual coupon links. Users can print out the coupons at home.

The coupons are expected to increase Web site traffic and click-through rates.

Zacks Investment Research has formed a partnership with Dialog Group Inc. to work with its AdValiant.com marketing network and interactive agency and Data Dialog divisions.

Zacks plans to use data from Dialog’s consumer database to create specialty postal and e-mail lists for targeting consumer personal finance offers. Zacks currently has database with more than 11 million names for targeting its promotions.

Data Dialog brings to the partnership data services, including consumer surveys, lead generation, data compilation, data appending and related services.

“Zacks has over 30 years of contact with the investment community and we have over 20 years in the data industry. Together we can provide the most direct pipeline between those with an interest in investments and those who want to communicate with the investing community,” said Joshua Lefkowitz, vice president for sales for AdValiant, in a statement.