Yellow Book USA, a national yellow pages and online local search company based in Uniondale, NY, has named Patrick Marshall chief new media officer. In this role, Marshall will be responsible for for Yellow Book’s new media products, including yellowbook.com and search engine advertising.
Marshall has spent more than 28 years in marketing leadership positions, including as a senior executive with Verizon, Frontier Corporation and R. H. Donnelley. At Verizon, Marshall led the launch and management of SuperPages.com. Most recently, Marshall served as president of PJM Strategy Consulting LLC, an Internet and marketing strategy consultancy.
Network
