Direct marketing legend Lester Wunderman will give the keynote address at the DM Days NY conference & Expo, the Direct Marketing Association said.
Wunderman, a DMA Hall of Fame member who invented the term “direct marketing” in 1967, will discuss his experience serving some of the top companies in the field. Wunderman founded the Wunderman agency.
The conference will run from June 2-4 at the Jacob K. Javits Convention Center. Wunderman will speak at 9:15 on June 2.
Other speakers include investigative journalist Bob Woodward and Just Ask a Woman CEO Mary Lou Quinlan.
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