Would You Rather Switch Than Fight?
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by Chief Marketer Staff
Was Arlo Guthrie right? Does 50 people a day walking into an organization, singing a protest song and walking out make a movement?
I sure hope so, for I’m feeling a revolutionary itch, and I need to scratch it.
In the July issue I detailed how my former bank had, through some really awful customer service, pushed me into the rather comfortable arms of one of its competitors. Readers responded not only with similar tales from their own banks, but added stories about cable companies and other lack-of-service providers.
There’s a lot of anger out there over poor customer treatment. Yet there is no concerted way to focus this anger in a way that organizations will hear it. Furthermore, individual actions
