Worldata has been named list manager of Internet car-buying service Autobytel.com.
Roy Schwedelson, CEO of Worldata, told DIRECT postal names will be available for rental the first week of June, followed by e-mail names in about 30 days.
The opt-in file will offer selects including class of automobile, such as luxury cars, sports utility vehicles or compact cars. The file is suggested for consumer offers such as upscale catalogs, home and family services, entertainment and leisure offers, high-tech products, travel offers and books and magazines.
For information, contact Worldata at 1-800-331-8102.
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