WOM Company Zuberance Names Goulden VP of Product

Posted on by Chief Marketer Staff

Zuberance, a word of mouth marketing company, has appointed consumer Internet veteran Dave Goulden as VP of product.

Goulden brings over 15 years of product management and product marketing experience including nine years in online marketing to Zuberance. As VP of Product, Goulden is responsible for all aspects of the Zuberance product including creating the product strategy, defining and prioritizing the product roadmap, and leading the product team.

Prior to joining Zuberance, Goulden was with Claria Corporation, a firm specializing in interest-based online advertising. Most recently, he was VP of new product initiatives for Claria. He also served in various product management capacities during his eight-year tenure at Claria, including general manager of search, where he held P&L responsibilities for a $55 million partnership with Yahoo! Search Marketing (formerly Overture Services.)

Goulden has also has product and marketing positions at Intuit, KPMG, and for a boutique cigar brand.

“Dave brings to Zuberance very deep consumer Internet expertise and a proven track record of delivering results in a start-up environment. He’s a versatile, hands-on leader with an ideal combination of strategic thinking and strong implementation skills,” said Rob Fuggetta, Zuberance founder & CEO, in a statement.

Zuberance, San Carlos, CA is backed by Emergence Capital Partners, a venture capital firm focused on early and growth-stage technology-enabled services companies.

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