Williams-Sonoma Boosts Revenue, Income and Reveals Marketing Strategy

Williams Sonoma Inc. generated $3.l4 billion in revenue, and reported $180.1 million in net earnings during fiscal 2004. Both figures represent an uptick from the $2.75 billion in revenue and $157.2 million in income the retailer/direct marketer reported in 2003. The year ended Jan. 30.

Direct-to-customer sales amounted to nearly $1.14 billion, or 36.2% of the company