Wientzen Warns of Do-Not-Mail List

Anational do-not-call list is on the way, and a do-not-e-mail list is likely. What can possibly be next?

How about a national do-not-mail list?

That prospect was raised in July by Direct Marketing Association president H. Robert Wientzen during Donnelley Marketing’s Consumer Privacy conference in Aspen, CO. And it’s no idle threat.

New York State’s Republican caucus called for the creation of do-not-mail and do-not-e-mail lists early this year, and Massachusetts legislators are mulling a bill to create a do-not-send list for state residents, Wientzen said. Moreover, a Washington, DC group called the Center for a New American Dream has urged Congress to create a national do-not-mail registry.

Such measures would