Lately, fewer consumers find shopping to be enjoyable enough that they’re willing to make time to browse. From 2000 to 2003, those who like to shop have fallen from 56% to 48%. This downward trend is steady from year to year and is consistent with other dynamics that are changing what people do with their time. For many consumers, shopping has taken a back seat to other priorities.
However, in research conducted by Direct and Yankelovich (
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