If marketers aren’t careful, they might be tricked into thinking that their business needs to be on every major social media platform out there. But they need discerning eyes and ears when they read articles and studies telling them about the usefulness and growing popularity of these channels.
“Social media is a tool that everyone uses, but not all brands need a Twitter, Instagram or YouTube page,” writes Katie Ingram for CMSWire. She breaks down how businesses should view each social media platform:
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Network
