Wheel of Fortune
and American Express are joining forces for the first time to introduce AmEx’s Blue Cash to viewers.
Through Dec. 19, Blue Cash from American Express will offer Wheel of Fortune viewers the chance to win $5,000 each night. Five winners will be chosen for 10 nights, for a total of $250,000. For a chance to win, viewers can log on to www.wheeloffortune.com. In-show promotions support.
Additionally, the partnership was integrated into the Wheel of Fortune online game at MSN Games with promotion across the MSN network of Internet services and Sony Entertainment sites.
From Dec. 15 through Dec. 19, the show will have a custom-designed blue set featuring a Blue Cash wedge on the wheel, and other blue-themed prizes including blue cars, and blue-themed trips.
The marketing and promotional program is being executed by Sony Pictures Digital Networks.
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