Ask 10 of your coworkers, “What do you want first-time site visitors to do when they find us on the Web?” I predict at least eight will reply: “Give us an order.” Direct marketers want to see an immediate return on investment. We
Ask 10 of your coworkers, “What do you want first-time site visitors to do when they find us on the Web?” I predict at least eight will reply: “Give us an order.” Direct marketers want to see an immediate return on investment. We
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